At LeftField, we understand the power of knowledge and data to provide answers or provoke discussion. We sift through Canadian and global data sources, reports and analysis to boil it down for clients and improve their decision-making. We don’t pretend to have all the answers, but we provide insight to help improve clients’ bottom lines. If we don’t accomplish that, we’re not doing our job.
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I am not a prophet.
When it comes to predicting the future for lentil or oat markets, I don’t get answers from on high. I chose the company name “LeftField” for a reason. In agriculture maybe more than any other business, things come out of left field. This year’s durum market was a good example. A lot of acres were planted in spring. We saw that coming. The wet summer started to provide hints that fusarium would be a problem. We didn’t predict that but began building that possibility into the outlook. But the heavy snow that hit the crop in November came out of left field. That was the last straw for the market. We could see some of these things coming, but not others. Rather than a prophet, maybe "tea leaf reader" is a better description.